Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

Pattern Beauty is on a sizzling hot streak with its heat tool launches—pun intended. The hair care brand, founded by Tracee Ellis Ross, broke into the market in January 2023 with its curl-conscious ...

PATTERN Beauty has excitedly announced that its expanding its fan-favorite Palo Santo Ensemble with two highly anticipated ...

Curly hair may have a reputation for being hard to manage, but that’s only if you don’t have the right information and tools in place to do so. With the right TLC, curls can be smooth, defined and ...

Curl type is often lesson number one for someone getting to grips with their hair texture, It's all based on categorising hair by curl pattern. "It helps make it easier for people who are new to curls ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Having curly hair is like waking up to a surprise every day. At least it is for me. Some days I’m lucky ...