The original LOL Surprise — a $9.99 doll encased in seven layers of wrapping paper — quietly arrived in Target stores last year, just a couple weeks before Christmas.

MGA Entertainment ’s L.O.L. Surprise! brand reveals a new line of dolls inspired by Cloudco Entertainment’s Care Bears.

LOL Surprise dolls have become the hottest toy this holiday season, earning a spot on multiple best-seller lists. "LOL is the biggest thing that we have ever done," says Isaac Larian, CEO of MGA ...

Some unboxing stars have become millionaires—one 6-year-old named Ryan made $11 million last year, and all he really does is open toys, search for toys in his swimming pool, shop for toys at ...

Why I went to see a nine-year-old unboxing herself in a shopping centre "Unboxers" - YouTubers who open product packaging - can make millions. What's the attraction?

Everleigh opens a confetti explosion of L.O.L. dolls in a nonstop unboxing spree. Here is how California Gov. Gavin Newsom plans to address a $12 billion budget shortfall My accountant said I’ll ...

Moments after hearing about the L.O.L. Surprise! Big Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular – and increasingly sold out – toy.

MGA is tapping into the frenzy by making it easier for children to make their own unboxing videos. The company is setting up bright pink recording booths in 13 U.S. cities, Toronto and London.