If you run a massive food brand, how do you offer a personal touch? For the marketers at Lay's it means giving buyers the chance to design their own bags. The potato chip brand is launching a program ...
“Packaging is clearly the most visible interaction consumers have with Frito-Lay’s brands,” said Jay Gehring, vice president, packaging R&D, Frito-Lay North America. “To make packaging that would ...
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