Marketing Dive

Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity

Shows like Disney+'s "WandaVision" or AMC's "Kevin Can F... Himself" are generating acclaim by poking fun at the multicamera sitcom, tapping into nostalgia for the TV format while flipping its ...
Us Weekly

Lipton Hard Iced Tea Is Taking Groundhog Day to the Next Level With 9-Foot ‘Can Daddy’ Statue

Lipton Hard Iced Tea is taking its 2025 Groundhog Day celebrations to the next level — literally. Ahead of the Sunday, February 2, holiday, the drink company is taking their larger than life “Can ...
Ad Age

T-Pain stars in a new Lipton campaign

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...
Ad Age

How Lipton is marketing its new Hard Iced Tea

The win expands Vayner's existing relationship with the brand. Lipton Hard Iced Tea, a boozy interpretation of the traditional summer cooler, is promoting its launch with deadpan comedy. The win ...