Mailing lists are a powerful way to communicate with existing customers and to acquire new ones. Traditional direct response mailing lists are sent via postal mail, but more and more of these lists ...

When you decide to promote your small business through direct mail, you have two choices: Rent a list or build your own. A rented list can only be used once, and can be expensive. If you build your ...

In this post, Karen M. Wenning of Suttle-Straus in Waunakee, Wis., highlights frequently asked questions about direct mail lists. Businesses typically know what their existing customers “look like." ...

An automated email system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Create a file ready for merging—or for use by a mailing service—from one or more sets of Google Contacts The following steps help you transform names and addresses you’ve saved in Google Contacts into ...

An email list is a convenient way to reach customers who prefer more personal contact with companies, but marketers should be wary of the decline in quality of their list as time goes on. Changing ...

Richard M. Reis’s electronic mailing list is called “Tomorrow’s Professor,” but it’s helping many would-be professors today. About 15,000 graduate students and faculty members subscribe to the free ...

In Gearhead last week we began discussing our problems maintaining the mail list for the Gibbs Irregulars (a list of readers I poll for their thoughts – send a message to lists@gibbs.com with the ...