In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

It's a marketing strategy that instills brand loyalty ... Taking the time to market in tandem with development helps you build that launch audience and ensure that your marketing initiatives will ...

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

For most startups, the path to international expansion is fraught with unique challenges that require thoughtful execution.

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

If Aaru delivers on its promise, it could rewrite the rules of consumer engagement, turning marketing from a reactive game ...

Addis Ababa, February 5, 2025 (ENA) - Ministry of Planning and Development has confirmed that the National Carbon Market Strategy (NCMS) would position Ethiopia for achieving long-term low ...

Jonathan Briskman, Sensor Tower’s Principal Market Insights Manager, attributed this to the genre’s ability to offer ease of access for new users while also catering ad strategies that work on ...