A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights. Marketing automation software industry is ...

Learn how to better focus your long-term technology investments with Forrester’s complimentary guide to the top 11 emerging technologies for marketers. I am still catching my breath. Adobe has agreed ...

Like every facet of life, marketing evolves with technology—and nothing typifies recent shifts more aptly than the ongoing cloud revolution. While traditional marketing strategies, such as print ads, ...

Our content is funded in part by commercial partnerships, at no extra cost to you and without impact to our editorial impartiality. Click to Learn More Salesforce pricing starts at $25 per user, per ...

In 2013, the Indianapolis tech scene scored a massive outcome when Salesforce acquired marketing software maker ExactTarget for $2.5 billion. Five years later, the key leadership behind ExactTarget ...

Good Wolf Marketing & Technology in Clarkston was founded by Steve Pikor and Joe Sciacchitano to help businesses grow through AI-driven strategy, secure infrastructure, and custom-built software ...

IBM agreed Thursday to shed the remainder of its marketing automation software business in a deal with a New York City-based private equity firm that will yield a new company focused on marketing and ...

Salesforce is a cloud based CRM (Customer Relationship Management) system used by UAB to more effectively communicate and engage with prospective students, enrolled students, faculty, staff, alumni ...

To thrive in the new economic reality, independent software vendors should evolve from cloud marketplaces to cloud go-to-market. The Fast Company Executive Board is a private, fee-based network of ...