The concept of marketing has evolved continuously over the years. The definition of the term 'product' isn't as simple as it used to be. The traditional marketing mix has been extended and refined ...

After a product is fully developed and offered at a competitive price, it must be delivered to an identified target audience. The place element of the marketing mix is where product production and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement ...