A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketers need solutions that can quickly identify the metrics with the greatest influence on ROI. Google Ads Performance Planner aims to solve that issue. Digital ads require extensive planning to ...

For many tire dealers, marketing is no different from my backyard fence. They don't want to spend the time researching it — ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Several studies demonstrate that those who write down their goals are more likely to achieve ...