A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Creating a solid marketing plan is a must-have skill for today's B2B marketer. But it's not always easy. Many teams struggle with vague planning frameworks, data overload, tight deadlines, and the ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Marketing can seem like a science, but it also requires creativity and instinct. When you create a marketing plan, you can benefit from looking at your marketing resources, goals and methods from ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

For many tire dealers, marketing is no different from my backyard fence. They don't want to spend the time researching it — ...

When I launched my first startup, the value of marketing was always at the forefront. We always had a story to tell and used various marketing channels to grow the company. When I sold it, much of ...

The Little Rock School Board on Thursday will hear an update from mhp.si, a marketing agency hired by the school district to ...

Pam Didner B2B and Tech Marketing Consultant, Author, Speaker @pamdidner Pam Didner is a B2B and tech marketing consultant, writer, and speaker, and the author of Global Content Marketing and ...