Forbes contributors publish independent expert analyses and insights. I’m a professor sharing perspectives on commercial transformation. Apr 26, 2021, 01:32pm EDT Mar 26, 2022, 02:34pm EDT This ...

Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and prove ROI over the past few years, according to recent research ...

Despite increased churn within organizations, job satisfaction is high, a new Search Engine Land survey finds. Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...