Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

Discover how to grow your company with strategic business development processes involving effective strategies, critical steps, and essential skills for success.

Marketers know the frustration of getting a growth target from finance and your board, and being asked to build your marketing plans around it. You have to try to color inside already fixed lines to ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

In the competitive market of insurance and financial services, the adage "more content, more leads" holds true. However, crafting a successful content marketing strategy requires more than just ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Stop wasting your time and money — this is the foundation of a marketing strategy that leads to sales and brand loyalty. In the new book, “Market Your Business – Your DIY Guide to Marketing,” Jeanette ...

Learn how to create a startup marketing plan that attracts customers, builds brand awareness and supports long-term growth ...