A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

McDonald’s is facing multiple federal class-action lawsuits in the US alleging that its McRib sandwich advertising misleads customers about containing real pork rib meat, claims the company firmly ...

McDonald's (MCD) is leaning on nostalgia and sharper value messaging by reviving its fan requested Changeables Happy Meal ...