InfoUSA, which got a boost last year from its Super Bowl ads, is planning to bulk up its marketing database business again, the company said Wednesday. But this time it's looking to add a little heft ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

Direct marketing, formerly centered on direct mail campaigns, is being revolutionized by the rise of rich media email. "There's a natural evolution of direct marketing," says Blair Lyon, president/CEO ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...

Boston Globe Media is closing down its direct marketing unit, saying the business is losing money amid rising costs and the ongoing shift by advertisers to digital media. The shutdown of Globe Direct, ...

Combination creates global end-to-end branding, marketing, digital advertising, experiential, analytics-as-service (SAS) and SaaS technology company with an extraordinary base of major clients “The ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...

Harold Morgenstern is joining Byron Allen’s Allen Media Group (AMG) as President of Direct Advertising Sales & Partnerships. Morgenstern will oversee all direct digital advertising sales, brand ...