While it would make a great fairytale ending for the spike in interest in swimming and pool-related products to be solely the result of the popularity of Disney’s aquatic princess, many think the ...

A few weeks ago an e-mail popped into the inboxes of the authors of this post inviting us to swim like a mermaid. We knew we had to accept, because how often in your life do you get to fulfill one of ...

It began, in a way, with a monogram. "I'm a Southern girl," Nadine Ford says. "We've got to get everything monogrammed." The monogram was for her swim bag, which Ford toted while training for her ...

Danica Minard teaches the class. She shows the girls different tricks and skills underwater. She said it’s kind of like acrobatics in the pool. All you need is a mermaid tail and your imagination. The ...

Sarah Lee sat poolside at Oaklawn Fitness Center in Marshall, watching her two children learn the basics of swimming. It was the second week of lessons for 5-year-old Savannah and 2-year-old Isaac, ...