Rich Communication Services is transforming the basic text message into a powerfu marketing channel that is set to redefine ...

Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Each generation has a distinct set of values, preferences and ...

There are several tailwinds making the mobile environment much more enticing for ecommerce companies, leading many today to ...

In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted mobile advertising is one of the most potent strategies available. It allows ...

Mobile advertising may not be getting the intense focus it did a few years back, but any brand that underestimates its importance is doing itself a disservice. Smartphone users worldwide are now ...

AT&T has launched a new ad campaign starring Luke Wilson that calls out T-Mobile for alleged misleading marketing practices.

It will be an independently funded and staffed unit inside the Interactive Advertising Bureau, charged with driving the growth of the mobile marketing, advertising and media marketplace. The move that ...

AT&T has taken the National Advertising Division to court, accusing the watchdog of trying to silence its truthful ads criticizing T-Mobile’s marketing record. ・The lawsuit said NAD’s cease-and-desist ...

T-Mobile revealed that it has acquired Octopus Interactive, a company specializing in display advertising that uses interactive video screens placed in Uber and Lyft ridesharing vehicles. The ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

BELLEVUE, WA--(Marketwired - Feb 19, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, today announced its AD LIFE® platform now supports website ...