The Mr. Clean brand shared that its mascot, also named Mr. Clean, would be retiring after nearly 70 years. But it seems the bald icon has some exciting plans for the future.

Mr. Clean announced its brawny, 68-year-old, bald and smiley mascot (first name: Veritably) is retiring in pursuit of unnamed new adventures.

Procter & Gamble leveraged a social-first retirement stunt to modernize its iconic mascot and successfully launch major innovations.

Mr. Clean announced his “retirement” in a staged news conference, but Procter & Gamble says no changes are being made to the brand or product packaging. (AP Photo) ...

Shortly after Mr. Clean said he was retiring, the cleaning icon announced that the "magic of cleaning called him back." ...

Social media posts from the iconic Mr. Clean mascot claim he’s retiring after more than 60 years, but Procter & Gamble says the character isn’t going anywhere. Packaging will remain the same, and the ...

The buzzy stunt shows why mascot drama is having a moment.

It's the end of a squeaky-clean era! Mr. Clean, the beloved, bald mascot with his own cleaning products line, is ready to enjoy his retirement. "It's true! Mr. Clean has announced his retirement.

After more than six decades of cleaning up messes, Mr. Clean is "retiring." In a Thursday, Feb. 18 news conference, Mr. Clean announced that he was "hanging up his whites" and taking some much-needed ...

Mr. Clean appears to be calling it quits. Related Articles Today in History: March 10, the Tibetan uprising of 1959 Alexander Butterfield, the Nixon aide who disclosed Watergate tapes, dies at 99 ...

After all, the Mr. Clean brand confirmed that its bald-headed mascot has stepped down from his role after nearly seven decades. "It's true, Mr. Clean has announced his retirement," the company ...