NBC Sports has invested significantly to bring NBA back to its airwaves after 22 years, and the network’s approach to studio ...

After months of hype, the return of the NBA on NBC is officially underway. The return of the fan-favorite basketball broadcast that lit up the '90s means that we're getting basketball action at least ...

With all the talk about NBC’s NBA presentation largely focusing on nostalgic elements from the network’s run three decades ago, it’s nice to see the network introduce something new and fresh. That’s ...

The return of the NBA to NBC brings 100 of the best regular-season games with star-studded matchups to free TV and streaming on Peacock. The slate also includes the NBA Mexico City Game 2025, the ...

NBC is back broadcasting NBA games for the first time since 2002, which has already paid early dividends for the network. Peacock, NBC's streaming platform, has exclusive games on Monday nights ...

Major sports league contracts don't change hands often. But on Oct. 21, Comcast's (CMCSA) NBCUniversal wrested the U.S.'s second most-popular — and fastest-growing worldwide — league out of Warner ...

NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of Oklahoma City Thunder’s One-Point Win over Houston Rockets in First Double OT ...