Have you ever picked up a product at the grocery store, looked at the label, and thought…what in the world are natural flavors? Don’t worry—you’re not the only one. Natural flavors are a pretty common ...

The next time you scan a food label and feel relieved to see “natural flavors” listed among the ingredients, you might want to think twice. What the food industry markets as a wholesome, ...

These days, more often than not, I look at grocery labels and go, "What did I just read?" The new sweeteners, flavorings, and additives are enough to make me feel like I'm practically reading Ancient ...

The food application segment is projected to account for 20% of global market revenue in 2025, fueled by innovations in ...

KANSAS CITY — Sweet is one of the five basic tastes perceived by the gustatory cells on the tongue. The tastes are universal, regardless of cuisine. Flavor, on the other hand, is a combination of ...

The grocery store aisles are packed with products promising better health, cleaner eating, and natural goodness. Marketing labels scream "organic," "natural," and "wholesome" from every shelf, making ...

The food and beverage industry is undergoing a dynamic transformation that mirrors shifting consumer preferences. No longer satisfied with the status quo, today’s consumers demand more from their food ...

ANAHEIM, CALIF. — Mushrooms, mocktails and mochi were abundant among new products highlighted at Natural Products Expo West. More than 65,000 registered attendees gathered at the Anaheim Convention ...

Consumers today are increasingly concerned about how they impact the wellbeing of the planet. As a result, they seek out sustainable solutions that are both healthy and fresh, reducing the impact of ...

This certainly is a pickle. A TikToker who claims to know McDonald’s juiciest “secrets” has delivered a shocking allegation online: McDonald’s “world-famous fries” are far from vegetarian-friendly.