You have a lot of business ideas and most of them won’t work. But how do you know which will? Starting a business is a high-stakes venture. Nearly half of all businesses fail within five years, and ...

Market research is critical in determining if a business idea has actual customer demand to avoid common startup failures. Understanding customer needs, their willingness to pay, and the “why” behind ...

Founders launch businesses no one wants every single day. They ignore warning signs and barrel forward on gut feel alone. But nobody cares about your brilliant idea. What if you could validate your ...

Struggling to come up with a new idea for a business? It’s time for another round of business idea giveaways, and to help me ...

Rob Mathews, executive director of Ball State University’s Entrepreneurship Center, views leadership and innovation as inseparable attributes for a startup. “My personal motto is, ‘Great leadership ...

How do businesses find success with winning ideas? Ideation is a term often thrown around, but not necessarily understood fully. This process of coming up with potential ways to address a problem, ...

Need help with your startup or business idea? Members of the Case Western Reserve University community can consult experts-in-residence at the Cray Center for Venture Creation at Sears think[box].

Ever see someone else cash in on a business idea you thought of years ago? That can happen when you don't try to bring your "light bulb" ideas and creativity to life. Good ideas slip away for a number ...

The older I get, the more I wonder what Scrooge McDuck did for a living. I don't remember him going to the "office" not one time. 樂 Clearly, Scrooge knew what he was doing, so if I needed a business ...