Nike has filed a trademark for Bronny James’ signature logo, turning heads across Los Angeles and the basketball world.

Add Yahoo as a preferred source to see more of our stories on Google. Credit: Nike Sports brand Nike has an impressive array of legendary logos – from the iconic swoosh to the Air Jordan Jumpman. So ...

Beats and Nike's hardware partnership puts branding front and center, adding logos, colors, and messaging while leaving the underlying earbud technology unchanged.

Bronny James received official trademark protection for his Gothic "B" logo through Nike's filing with the Patent Office this week.

Liverpool FC has debuted its new third kit and while it may appear unassuming at first, fans have noticed a strange detail with the Nike logo. It might look like a bizarre design error, but the new ...

Nike is continuing to explore the storytelling potential of its performance basketball lineup with a deep dive into its eccentric 1990s archives. The sportswear giant has officially revealed the Nike ...

Nike’s new “I’m A Nike Guy” T-shirt revisits the moment 18-year-old LeBron James turned down adidas and Reebok and chose the ...

The post Watch Caitlin Clark rock her new Nike logo appeared first on ClutchPoints. Despite still being unable to return to the court, Indiana Fever star Caitlin Clark unveiled her new official Nike ...

Indiana Fever guard Caitlin Clark has been out since May 24 due to a left quad injury. However, the reigning WNBA Rookie of the Year continues to dominate the conversation in the footwear world.

LeBron James crowned Victor Wembanyama with an amazing nickname when he said that he was more like an alien than a unicorn. The nickname has stuck for the San Antonio Spurs star rookie, who has a ...

Two-time WNBA MVP A’ja Wilson has fired back at the site Just Women’s Sports after it lampooned her new Nike logo in a social media video. Wilson’s logo was unveiled earlier this week; it was ...

With the trademark now officially filed, it is clear that Nike is fully committed to building Bronny’s brand for the long ...