Is your CRM driving growth — or driving your teams apart? Too often, sales and marketing treat the CRM as a battleground, ...

What is CRM in today’s marketing environment? It used to stand for Customer Relationship Management – in other words, the way in which businesses manage the communication and messages to and from ...

B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from ...

Relationship marketing is all about genuinely caring for your customers without obsessing over sales. When you improve customer experience by one point, you can boost revenue tenfold. And it all ...

This virtual seminar will teach basic one-to-one, permission-based marketing techniques that lead to customer-focused web sites and email campaigns. It will identify specific features a corporate ...

AveryClicks, a B2B consultancy based in Calgary, Canada, has developed what it calls a "Growth Program" based on email and data. This is less a product than a strategic way of approaching B2B.

CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing for B2B tech companies. Every year, my company holds its annual B2B Technology CMO Roundtable ...

Looking back on the data infusions and recent artificial intelligence implementations. HubSpot’s acquisition of Clearbit in late 2023 was intended to enhance its B2B data intelligence capabilities and ...