It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

Opinions expressed by Entrepreneur contributors are their own. Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

The foundation for a favorable public image and reputation can take months to lay down, so treat PR as a critical business function. Don't hold off finding a suitable PR company or agency for too long ...

Press releases are a tactic that was extremely popular in the past but has dwindled as PR has evolved. In fact, I know that a lot of people -; admittedly, myself included at one time -; like to ...

It’s that time of year again. You and the other leaders at your company are spending time looking back on the year’s performance–what went well, what could be improved, what you’ll make room for in ...

ROCKFORD — The former CEO of OSF Saint Anthony Medical Center testified on Thursday that hospital staff created a plan about how to deal with the media if anyone learned that a neurosurgeon who ...