It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

The Public Relations Society of America defines public relations as "a communications discipline that engages and informs key audiences, builds important relationships and brings vital information ...

The communication objectives of a public relations plan should always contain measurable goals. Goals help people know what is expected of them and also helps people identify the resources they'll ...

Press releases are a tactic that was extremely popular in the past but has dwindled as PR has evolved. In fact, I know that a lot of people -; admittedly, myself included at one time -; like to ...

My first business plan didn’t include a PR strategy. What I didn’t realize was that PR could actually bolster my advertising and marketing strategies.The first time I hired a PR firm, I wasted tens of ...