Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test of time. From artful storytelling to powerful ...

In today's increasingly digital world, it can be difficult for brands to reach customers through the traditional PR tactics that our industry relied on for decades. Today’s buyers are not easy to ...

Here are ideas for how to implement PR tactics into each stage of the sales funnel — top, middle and bottom. Make sure your company has active social media accounts that correspond to where your ideal ...

As Bob Dylan sang, "The times, they are a-changin'." This has never been more true, especially in the industry I’m in: PR. The current world of PR and media relations is a mess. I see people clinging ...

Opinions expressed by Entrepreneur contributors are their own. When I get approached by CEOs or CMOs who want to elevate their brand awareness and gain effective media coverage, they often try to ...

Mass e-mailing your press release in hopes that it will be covered by hundreds of media outlets, just won’t cut it anymore. Many times, you’ll reach a journalist who doesn’t cover news related to your ...

Public relations (PR) uses strategic communication to influence the public’s view of a person or business. As a business owner, for instance, you can employ PR tactics to strengthen your company’s ...

Some leaders consider public relations as a strategy to deploy during particularly positive or negative moments in a business lifecycle like a new product launch, award announcement, or during a ...