I never needed that much support. Still, finding a comfortable bra that stayed in place was always tricky until Pepper came ...

Helena Kaylin wants to change the way we develop bras. The founder of Mindd Bras and an expert on bra development was fed up with fact that eight out of ten women wear the wrong size bra. “So 80% of ...

Women with smaller chest sizes are often overlooked by mass-market brands that attempt to apply the industry average of 36C across every single bra size. Pepper is the direct-to-consumer bra brand ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Hot take: I’m sort of… a fan of bras. Eek! I know, I know. A very hot take. I love putting on a matching ...

Ask any woman and she will tell you that most of her bras do not fit her optimally. In fact, a majority of women end up wearing the wrong size. A large part of the problem is that sizing is ...

Ever try on bra after bra, wondering why no shape or style seems to fit your frame? Jaclyn Fu has been there. After years of bra shopping frustration, Jaclyn was at her wit’s end: “Everything gave me ...