The so-called 'Cola War' or Pepsi vs Coca-Cola has become a bit of a one-sided fight. Only Pepsi tends to throw punches these days. For the most part, Coca-Cola remains above the whole thing while ...
Dr Pepper has passed Pepsi to become the number-two-selling soda in the United States.Pepsi has fallen into third place.Dr ...
Pepsi vs. Coca-Cola is a tale as old as time. The two brands constantly compete with new flavors, advertisements, and partnerships. When Coca-Cola’s Sprite discontinued its cranberry holiday flavor, ...
Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...
Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.
Before the internet was a thing in India, televisions ruled in the 90s, and marketing campaigns reserved the largest promotional pie for the ‘idiot box.’ With a liberalized economic boom, the market ...
Los Angeles County is suing PepsiCo and Coca-Cola over plastic pollution, arguing that the companies knowingly misled the public about their products’ recyclability. “Coke and Pepsi need to stop the ...
Brand rivalries have been around for years, with the most obvious examples including the likes of Coca-Cola vs Pepsi and McDonald's vs Burger King. Often playing (with varying degrees of success) for ...
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