Advertising is a communication strategy designed to convince consumers to buy a company's products. Persuasive communication involves getting attention, generating interest, creating a desire for ...

Good advertising tends to be persuasive, but advertisers must be careful not to mislead the people who see the ads. However, it is not always so simple to make the distinction between ads that are ...

MINNEAPOLIS (WCCO) --Facebook brings in most of its money from advertising. Last year, the social media site made $40 billion, mostly from ads tailored specifically to users. But, with all the ads out ...

Facebook — the social network that started in a Harvard dorm room 15 years ago — has evolved into a media and advertising giant. It’s helped create a new age of precise consumer insights. With over 2 ...

Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful. Words like “magic,” ...

Chances are, you remember an ad slogan or jingle from your youth. You might not even like it, but you’ll never forget it. That’s because repetition is one of the simplest techniques of persuasion used ...

The Federal Trade Commission (FTC) and state attorneys general regulate how companies advertise the prices of their products. For those companies with a national reach, this complex web of federal and ...

Advertising has a complicated history, going back to the earliest years of the United States. It’s been used to persuade people to stop at a particular tavern and buy a particular watch. But ...