WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Playtex Bras, one of America’s best-selling bra brands, is launching its most comprehensive marketing effort with a new campaign, Be Uniquely You. The campaign ...

Walk down the “feminine products” aisle in any pharmacy and you’re likely to come across a lot of soft pastels. Packaging design from many of the biggest companies in the tampon industry rely on what ...

Playtex is updating colors and designs to attract more Millennials In a down market%2C Millennials are the only segment with double-digit sales increases Millennials may be slightly bustier than the ...

Years ago I used to be a newspaper carrier for a local daily newspaper. One of my older customers had a son who worked in the marketing department for General Mills, and on more than one occasion ...

Underwear and lingerie brands Wonderbra and Playtex have changed hands after their owner, DBApparel, was bought out for £320m by US T-shirt company Hanes. DBA has been owned by private equity group ...

The torture of an ill-fitting bra. The annoyance of a colleague's eyes slowly moving south during a conversation. The toll gravity takes on "the girls." Playtex is exposing the candid conversations ...