In today's digital era, physical printed branding materials are often overlooked. A concerning amount of business owners are dismissing print media as "obsolete" and unnecessary. However, print media ...

Despite advancements in technology, the truth is that print holds people’s attention in a way screens rarely do. Research from JICMAIL shows that a piece of addressed mail gets over two minutes of ...

The world is now a digital space where most of everyone’s routine revolves around gadgets. One sector that this digitization has majorly influenced is print media. For example, in the U.S. Census ...

In the last 20 years, we have seen massive shifts in marketing dollars from print advertising to digital. Newspaper and magazine ads were replaced with online banners, and radio and television shifted ...

Online platforms are slowly eating into the advertising revenue of television and print media, a new report shows. The trend, the report titled “Online Media Versus TV: Calm Before the Storm” by ...

A 5–7% uptick in spends and a print-led recovery signal that tax reform, not just festival demand, is driving the next phase ...

In a move that’s said to be aimed at protecting conventional media from being overshadowed by new-age media, the government ...

It’s true: We live in a distinctly digital age. The well-documented decline of print publications has coincided with the proliferation of digital media over the past 25 years. According to the U.S.