You probably think you’re listening to my voice right now. But what if I told you that you’re actually experiencing a sophisticated hallucination?Perception isn’t the passive process that most of us ...

A recent study shows that different people have similar brain activity when perceiving social situations. Researchers discovered an extensive neural network in the human brain that effectively ...

Scientists have discovered specialized IC-encoder neurons that make the brain “see” illusions, such as squares or triangles that aren’t truly there.

In a world where perception can be as influential as reality, understanding how we see ourselves and how others see us—the interplay of the mirror and the mask—is not just philosophical musing but an ...

Consumer behavior patterns can be fickle at times. Whether a brand is a household name or an unproven business that is still getting its feet wet in the marketplace, sales and marketing work ...

The process of improving the synchronization between visual perception and motor skills is called visuomotor learning. It ...