I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...
A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a ...
Across the gamut of media formats – from television to the Internet to print – beauty product advertising bombards consumers on a daily basis. Each ad seeks to persuade potential buyers of the product ...
Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...
More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...
In the early days, my company sold one product. Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building ...
Did a Netflix show wade too far into advertising in its second season? Many viewers found it distracting, even if some of it ...
Product placement has become so omnipresent in films and TV that we hardly think twice when we see it. But what happens if the film or show misrepresents the product? On the NYT's Freakonomics blog, ...
On October 3, 2024, the Federal Circuit held that a false advertising cause of action arises where a party falsely claims that it holds a patent on a product feature and advertises the feature in a ...
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