The freemium marketing approach has become commonplace among B2C and B2B software providers alike. Considering that most see fewer than 5% of free users move to paid plans, even a slight improvement ...

Coxwave, the analytics infrastructure empowering builders to easily create superior AI-native products, raises $3.5 million from KB Investment, Danal, and Seoul Techno Holdings. After successfully ...

For too long, software teams have been forced to choose between knowing what’s happening and understanding why. Product analytics told us where users dropped off, but not what would have worked better ...

SAN FRANCISCO--(BUSINESS WIRE)--Today at Snowflake Data Cloud Summit 2024, Amplitude, Inc. (Nasdaq: AMPL) announced the general availability of its Snowflake native offering. This new solution allows ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP. Billed as the industry’s first ...

Datadog Inc. (NASDAQ:DDOG) announced Monday that it has acquired Eppo, a platform specializing in feature flagging and experimentation. The company will use the acquisition to enhance its Product ...

Showing that the product analytics industry is alive and well, Kubit today announced that it raised $18 million in a Series A funding round led by Insight Partners, bringing its total capital raised ...

Amplitude (NASDAQ:AMPL) is positioning itself as an “infrastructure layer” for understanding and improving digital customer ...

The global product analytics market is a fast-paced emerging sector that has already reached a $6.9 Bn market size The Indian startup ecosystem is waking up to the potential of product analytics as ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...