It looks like Amazon is following Google’s lead and is quietly testing product listing ads. While for years Google was the number-one online destination for shoppers searching for products across ...

Adchemy will unveil a product listing ad platform aimed at simplifying the process of creating PLAs for desktop and mobile through automation. The platform automatically crawls the merchant's site and ...

Comparison shopping sites like PriceGrabber, Nextag, and search engines such as Google and Bing let users research, compare, and check product availability all in one place. These platforms are large ...

“Google PLAs are not simply a replacement for Google Product Search or just another comparison shopping opportunity,” said Michael Griffin, CTO and founder of Adlucent. “Successfully managing the paid ...

Google will be updating its Merchant Center policy to allow ads for electric bikes that go up to 28 mph. This is an increase from the max speed of 15.5 mph from May 2022. This new policy is effective ...

For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing ...

EBay rolled out the beta version of Promoted Listings on Tuesday, a self-serve cost-per-sale ad product, to select eBay Stores merchants. Promoted Listings, which will be widely available in June, ...

“Kenshoo was first to market among SEM platforms with a PLA solution, and they've continued to deliver added-value functionality,” said Daniel Laury, President and CEO at Geary LSF Group. “Through ...

SEMRush shared a screen shot of a Google Product Listing Ads unit that has with it an organic snippet listing right below it. It is unusual, might be a bug, might be some sort of Google user interface ...

TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. The company is currently testing three formats of ...

After testing the waters, Amazon has stopped bidding on product listing ads on Google Shopping, according to data from marketing agency Merkle, opening the door for home goods sellers in their absence ...