One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

When product and sales teams collaborate effectively, they create a virtuous cycle where great products fuel sales and sales ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Although strategies for implementation differ ... to all activities a company does to promote and sell products or services to consumers. Marketing makes use of the "marketing mix," also known ...

In 2025, businesses must adapt to a rapidly changing landscape to stay competitive. With advancements in technology, shifting ...

The ecommerce market is rapidly growing and 2025 definitely will be the year of innovation and opportunity. Businesses h ...

managers can simply apply to these products the available strategies and tactics used in marketing other products and services. With a clear understanding in mind of the similarities and differences, ...

Discover how Intermedia’s marketing toolbox ‘Campaign-in-a-box’ helps solution providers break into new markets, products and services ... to create a successful strategy.

The marketing practice ... Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge ...

Effective marketing strategies also help a company stand ... Market saturation happens when products or services in a particular market are no longer in demand due to multiple offerings by ...