An important component of marketing strategy is to "position" a product in perceptual space. But to realize a perceptual position we must model the link from physical characteristics to perceptual ...
In a recently published article in the Yale Law Journal, Associate Professor of Law Daniel Francis JSD ’20 notes that ...
I asked Prof. Bainbridge whether I could cross-post this from Corporate Finance Lab, and he kindly agreed: What is the purpose of a corporation? Is it, as Nobel Economics laureate Milton Friedman ...
When a small business is first getting started, its goal may appear relatively straight forward: to make as much money as possible for its owners. But for a business to be successful long term, a new ...
The Nobel Prize-winning economist Milton Friedman once stated that a business' sole responsibility is "to use its resources ... to increase its profits." This mentality has persuaded many business ...
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