Transactional, triggered, and promotional emails may all land in the same inbox, but they don’t do the same job. They follow different rules, support different business goals, and create value in ...

Your marketing emails aren't working hard enough. Most sit unread in crowded inboxes, or worse, get deleted without a second thought. But email marketing is serious business, bringing in an average of ...

Sometimes, a simple change to how an email is written, targeted or delivered can have a bigger impact than expected.

Marketing technology removed the natural stopping points, and AI is removing what's left. The businesses that win will be the ...

First, the bad news: we read fewer than 10% of the email promotions we receive. The good news: sometimes even an unread email leads to sales. (More on that in a bit.) Just like everyone else in this ...

If you're a one-person show and doing email campaigns makes you feel grumpy, it may be best to keep it simple.

There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of ...

Google has launched a new field trial allowing users to view the promotional tab in a more visual way. The revamped promotional emails tab allows users to toggle between a new visual grid and the ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

There is a notion taking hold in banking — especially as mobile banking usage has ramped up — that email should get pushed to the back burner in terms of customer communication, replaced instead by ...