However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require ...

Organization: A content calendar helps you structure your content creation and promotion ... a content marketing plan is the ...

Post-purchase promotions One strategy more retailers could adopt this year is to use a promotion post-purchase ... that 45 percent of holiday shoppers plan to use their mobile devices for ...