Recently, Puma x Swarovski unveiled a sportswear line that seamlessly marries Puma's renowned minimalist aesthetic with the precision-crafted crystals of Swarovski. The collaboration is a blend of ...

Forbes contributors publish independent expert analyses and insights. Timeka Tounsel, Ph.D. is a professor who covers Black representation. Oct 10, 2025, 09:00am EDT Oct 10, 2025, 12:13pm EDT BROOKLYN ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Puma is in the midst of ramping up its marketing ...

We’ve selected the most emblematic footwear models from the brand founded by Rudolf Dassler, recently brought under the control of the Chinese sportswear giant Anta.

Under the agreement, PUMA becomes the Official Outfitter of the BAL, beginning with the 2026 season, which tips off on March 27 at SunBet Arena in Pretoria, South Africa.

German sneaker maker Puma plans to bring in a Chinese sportswear maker as its top shareholder in a $1.8 billion deal. The agreement gives China-based Anta Sports Products—a top global rival to Nike—a ...

March 5 (Reuters) - Billionaire Mike Ashley's Frasers has become the second-largest shareholder in sportswear brand Puma ...