Here are seven key reasons why Average Revenue Per Account is a crucial metric for assessing SaaS revenue: ARPA is calculated by dividing a company’s monthly or annual earnings by the total number of ...

Traditionally, one of the core concepts of sales and marketing has been the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement and ...

Microsoft's business has many different revenue streams, but only two of them brought in more than $10 billion in revenue last quarter. Strong financials, including plenty of free cash flow, help ...

Public debate on government finances in Nigeria is once again clouded by confusion, little knowledge, and deliberate ...