What do an international pop group, the creator of “American Idol,” Cirque du Soleil and actor Clive Owen have in common? SAP. “Marketers in the B2B space have to realize one very simple and ...

SAP expects to complete the acquisition by Nov. 1, pending regulatory approvals by antitrust authorities. The cost of the acquisition and other details were not disclosed. Crossgate's B2B and ...

MINNEAPOLIS, Nov. 07, 2024 (GLOBE NEWSWIRE) -- Aleran Software today announced that its digital commerce and sales operations platform is now available on SAP ® Store, the online marketplace for SAP ...

SAP America, Inc., announced plans to acquire Ariba, Inc., a cloud-based business commerce network. The acquisition would add B2B collaboration to SAP’s existing solutions, thereby expanding growth ...

At Sapphire, its user conference which kicks off in Orlando, Fla., on Tuesday, the German software giant intends to tout initiatives centered on high-profile software segments such as marketplaces, ...

New Delhi, Enterprise software major SAP has piped giants like Salesforce, Oracle and Adobe when it comes to serving the B2B digital commerce market globally, according to the IDC. After a thorough ...

If the German software company SAP AG is not yet at the top of your mind as one of the world’s most recognizable brands, here’s betting it will be. If the German software company SAP AG is not yet at ...

SAP announced the availability of the SAP ERP Customer Order Entry mobile app on SAP Store. The mobile app, which is built on is built on the technology of Sybase Unwired Platform, connects an iPhone ...

Business marketing has arguably been evolving faster than its consumer counterpart. Many of the traditional conferences, trade shows and business dinners have given way to new innovations and creative ...

B2B marketing is all too often see as the poor cousin of consumer marketing, yet SAP’s CMO believes the two have more in common than most people think. I meet Alicia Tillman while she is in London in ...