How often is your sales team making important decisions based on gut feel? Are you sure that deal will close this quarter and was it optimally priced? Are your sales resources allocated properly to ...

Over the last three years, I have seen far too many sales leaders fail to recognize what analytics and data science can do for them. As a Kellogg Professor and Chief Analytics Officer at a sales ...

Delray Beach, FL, Aug. 08, 2025 (GLOBE NEWSWIRE) -- MarketsandMarkets today announced the launch of the AI Sales Analytics Hub within its proprietary SalesPlay platform - a breakthrough, AI-powered ...

Discover how predictive analytics uses data-driven models like decision trees and neural networks to forecast outcomes and ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

These and many other insights are from the 2015 State of Sales Report (free, no opt-in) published this week by Salesforce Research. Interviews were conducted in early 2015, generating 2,372 responses ...

Understanding how CRM analytics can improve your operations is the key to long term success for your business.

Although cash flow and profitability are the top focus of new small business owners, analyzing sales data is a major component of raking in revenue. If you don’t look at your sales, you won’t be able ...

Advanced analytics can help pharma companies make better decisions on connecting with customers, with impressive results for those who get it right. In the pharmaceutical industry, as in all other ...

Many companies struggle to deliver a consistent and easy buying experience for their customers. Prabhakant Sinha is a cofounder of ZS, a global professional-services firm. He is a coauthor of the HBR ...