Advertising, promotions, social media and public relations all support marketing strategies using different and specific methods. Sales promotions are temporary deals, events and ways of communicating ...

Sales promotion strategies are powerful tools to give marketing campaigns an extra edge in attracting new customers. Sales promotions rely on consumers' price sensitivity to encourage them to try new ...

Here are five fully modernized platforms, each of which could be a contender for the best CRM for sales teams.

That said, finding the top CRM tools can feel overwhelming at first glance. Narrowing it down, there are five worth reviewing ...

This reliable old marketing tactic is enjoying a renaissance as cash-strapped consumers keep shopping around, but brands need to approach discounting with extreme care ...

Influitive, an advocate marketing platform, has released a tool to connect sales and marketing teams to customer success stories. Toronto-based Influitive CEO Mark Organ promises the tool, Upshot, ...

The accountability of marketing communications expenditure has long been under attack. Billions of dollars are spent on marketing communications every year, and there is gathering literature on how ...

Sheridan Maine and SML Accountancy are using Marriott Individual Incentives sales promotion vouchers, which give ’100 off a hotel stay’, to drive customer referrals Sheridan Maine, a ...

This article spotlights five tools that may be considered the best CRM software for organizations focused on efficiency and impact.