The Fine Arts Museums of San Francisco, which includes the de Young and Legion of Honor, has eliminated 12 positions due to financial strain and reduced visitor numbers.

SAN FRANCISCO - The Fine Arts Museums of San Francisco announced layoffs on Friday. What we know Twelve positions are being ...

San Francisco has hired a new top tourism official to try and shift the public perception of the city as it deals with surging crime and rampant drug use.

It's no secret that San Francisco has lagged behind other major U.S. cities in terms of its tourism comeback, but the scope of that lag remains startling.

San Francisco's iconic Pier 39 is abuzz with activity as tourists from around the world flock to explore the vibrant Embarcadero corridor.

San Francisco’s travel and hotel industry hosted a summit to talk about what the future holds for city’s most important industry: tourism.

There has been a little improvement in San Francisco's downtown, but it's still lacking the long-term foot traffic.

San Francisco's rotten reputation is killing tourism across the Bay Area as travelers are deterred from the beloved California city even as it makes progress.

It’s time to double down on tourism to save San Francisco Alex Bastian, the president and CEO of the Hotel Council of San Francisco, on how tourism can uniquely revive the city.

It seems like everywhere you turn, there’s news about San Francisco’s “doom loop.” But some locals and tourism industry members feel there’s a misconception of what’s really happening ...