Big TV networks have launched an array of new techniques to sell advertising inventory over the years. Now some of their smaller rivals have a chance to make things even. A group of veterans of media ...

The road to spot TV sales automation is littered with failed attempts by software providers yet buying and selling leaders continue to call for its realization. The Quest To Streamline Local TV ...

Apple has started selling its own advertising inventory for Apple News. The company is pitching ads to publishers and advertisers in the hopes it will increase revenue, offsetting device sales and ...