Adverts for Nike and Sky have been banned for using so-called “dark pattern” tactics designed to lead consumers to unintentionally spend money. Nike advertised a shoe at a low price, causing consumers ...

Sky was the UK’s biggest spender in traditional advertising in 2019 according to Nielsen AdIntel data. Procter & Gamble overtook Sky in 2018, but fell to third place, whilst McDonald’s took second ...

Three of the United Kingdom’s largest broadcasters have formed a unique partnership that aims to make it easier for small- and medium-sized businesses (SMBs) to launch and run ad campaigns across ...

Broadcasters Sky, Channel 4 and ITV are working together on the TV industry’s first unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all ...

Sky and Warner Bros Discovery (WBD) have announced an expanded long-term partnership, broadening their collaboration to bring WBD content to Sky and NOW customers in the UK and Ireland. Building on ...

ITV has confirmed it is in preliminary discussions with Sky, owned by US media giant Comcast, regarding a potential £1.6 ...

As ITV’s fortunes falter, Nick Manning says a Sky buyout of ITV could be the lifeline British television needs. So, ITV is in play. No sooner was the ink dry on ITV’s revelation of a 9% decline in Q4 ...