Princess Diana plush in December 1997 The Princess Diana Beanie Baby was first sold in stores in 1997 At the time of its ...

Every now and then, a story about the tremendous worth of the Princess Diana Beanie Baby surfaces and causes people everywhere to fervently search their basements and attics for the prized bear. But ...

As a new mom in the ‘90s, Gretchen LeMay turned the Beanie Baby market into her side hustle. She regularly monitored drops at Hallmark stores, buying and selling the most in-demand plushies. But one ...

At the time of its release, retailers were limited to just 12 toys per store Today, the Beanie Baby could be worth anywhere from $45 to around $1 million, depending on the toy and its condition When ...