Traditional media is experiencing what often feels like a slow-motion nervous breakdown, which would hardly come as news to anyone operating in the thick of that. Yet occasionally a week comes along ...

AI isn't just changing entertainment - it's redefining it. Social media platforms have leveraged AI to create hyper-personalized, endlessly engaging experiences designed to keep users and advertisers ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from ...

With a renewed sense of the major advertising impact of combining streaming TV and social media in cross-media campaigns, a new study says such efforts reveal major brand recall and purchase intent ...

For years, social media and video apps weren’t quite able to overtake good old television as Americans’ most-used source for news. That’s finally changed, according to Oxford’s Reuters Institute for ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...