With so many companies competing for consumers' attention on social media, creating compelling, unique advertising campaigns is a great way to stand out. On Facebook in particular, there are a few key ...

If you could laser-target your ideal buyers with advertising they’re interested in at the optimal times in their shopping process, all without wasting budget to reach those that’ll never buy from you, ...

When it comes to advertising your business, you no longer need months of planning and preparation to launch your campaigns. When I started my advertising and PR agency over 22 years ago, it took weeks ...

To effectively run Facebook ads that generate leads, it’s critical to target a well-defined niche audience. You may be inclined to think that the broader your Facebook ads audience is, the more leads ...

Have you ever felt overwhelmed by the idea of running Facebook Ads? You’re not alone. For many small business owners and beginners, the platform can feel like a maze of options, leaving you wondering ...

Small-business owners can learn how to devise successful advertising campaigns on Facebook Friday, June 9. Liz Jamieson will present a Wyoming Community Navigator Program (CNP) webinar titled ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Facebook CEO Mark Zuckerberg announced today that the social media company will amp up its privacy protections — welcome news for users who have come to think of the site as nothing more than personal ...