NBCUniversal is introducing a new currency for TV advertising designed to better take into account time-shifted viewing.

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions ...

Alphabet reported total revenue of $102.35 billion, up 16 percent year over year, and earnings per share of $2.87, with both ...

President Donald Trump said he's terminating trade negotiations with Canada citing a negative TV advertisement about tariffs.

The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP), allowing them ...

CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and ...

President Donald Trump has claimed the ad was made “to interfere with the decision of the U.S. Supreme Court” over his ...

Trump said 'no' when asked if the U.S. will resume trade negotiations, but praised Carney and said the two still have a 'good ...

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the ...

AT&T also slammed the NAD for failing to rein in T-Mobile’s deceptive ads. The group’s slow process let T-Mobile air ...

In Q3, the top 10 TV ad spenders poured a combined $544.8 million into airing their commercials, according to data shared ...

In his final TV ad before Election Day, Republican Jack Ciattarelli says he’ll “play by the rules” if elected governor, ...